Learning Solutions & Coaching

Who we are

Welcome to TheLoopMC

The Loop originates from the infinity loop which means to us that learning never stops but continues forever. You can see below a double loop. It stands for continuous development of people, teams and organizations.

This adventure has started during a discussion with a friend of mine Wim Muijs in the spring of 2019. We were discussing about the name of my company and our logo. Because I could not use the image in the logo of the loop we came up with the idea of writing down the letters “the Loop” and “MC”.  

“MC” stands for management consulting and by no coincidence are my initials. Wim was thrilled regarding the prestigious name of a training bureau called “The Loop”. It brought to life nice memories about a very famous loop located in San Francisco, California. The loop means self-discovery,  going on the road to find the better version of yourself.

When the Loop was created in May 2019, my idea was to start an international company. Initially I would focus on the greater area of Rotterdam. As a next step I would explore the market of Benelux. Today, thanks to Covid-19 and the online possibilities I believe that we can serve costumers all other the world.

The main services of TheLoopMC are consulting of companies in the area of organizational development,  learning and development, all related to upskilling or reskilling of workforce. In addition, we are helping individuals, teams and organizations taking their next steps. For example, the career coaching stands for “Am I on the right spot ?” or “Am I sitting in the right chair ?”.

Our mission:

The mission of TheLoopMC is helping people achieve their full potential. I want to contribute to a world where people choose to move towards happiness and make the best of their talents.

Our definition of success change a long time ago. Making a difference in a few lives is a worthy goal, but helping people to achieve the things they want to achieve, that’s really what we want to be remembered for.

How do we want to be remembered?

We came such a long way and so much has happened in the past. We built things; we met so many people, created life long friendships, learned so much and grew as a whole. Looking back, it was bumpy ride, and sometimes endless and hopeless, but what beautiful destination is not worth the struggle of the journey. And what a journey it was.

Our vision:

“Our vision is to inspire others.​”

Our unique value proposition:

Excellent customer service and personal touch:

Our team will answer your inquiry within minutes from Monday to Friday from 9 a.m. to 5 p.m. and our client does not have to communicate to an answering machine or an antonyms program. A consultant will always talk with our customer.


We will talk to our client in “plain” language. We do not ask our clients to do our job for us and fill out complicated forms at self-service environments. We value our customer’s time so that the customer can focus on his/her main job.

Consulting prior to an actual order

We do not expect the customer to have a degree in Psychology, HR or Learning & Development.

Our service includes a consultation in the following subjects:

  • Career Coaching
  • Design or Execution of Training Programs
  • Definition & design of Job Competence Profiles
  • Team Coaching
  • 21st Century Skills related consulting
  • Executive Coaching
  • Project management for L&D
Being informed

We will keep a close eye on your trajectory. We will communicate on time and advice of any changes.


We will react immediately when something goes differently. We will not delay unreasonably. Our team is agile & scrum certified, every service is tailor made for you to maximize effectiveness

Our goal is a satisfied customer

We know that behind each inquiry there are actual problems that need to be solved. We understand that in order to create a business plan, do a profitability analysis and in the phase of quotations, our customers need initial indications of rates, and we are happy to help.


“The only constant in life is change”

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